Samantha has 30 years experience in business management and finance.  She has worked in many SME businesses and franchises.  She enjoys the practical side of business management. Samantha has taken a leading role in a program of producing e-learning modules for AAT and fellow accounting professionals. AAT have won awards for the quality of these products. This process involved producing clear information aimed carefully at the targeted readers.

In a voluntary capacity she is on two of the The Association of Taxation Technicians Members Steering Group. She is past Chair of AAT Cornwall, which won Best Branch in the UK in 2012.

Her role at Falmouth University gives me the opportunity to help a new generation of business owners to balance their businesses. Understanding that financial records underpin strategic and environmental decisions. Encouraging this generation of influencers to think about the complete picture of People, Planet and Profit as they begin to change the business world for the better.  Her aim is to develop leaders of tomorrow who specialise in innovative, thoughtful and respectful business.

Sam's LinkedIn

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Contact details



Year Qualification Awarding body
2018 Membership Association of Taxation Technicians
2014 Fellowship Association of Accounting Technicians

Research Interests

Research interests and expertise

Innovative digitally enabled sustainable businesses and their management


Areas of teaching

  • Finance
  • Sustainable management
  • Complex problem solving
  • Social action

Courses taught

  • Business Entrepreneurship & Innovation BSc(Hons)
  • Business Management BSc(Hons)
  • Business & Digital Marketing BSc(Hons)
  • Creative Events Management BA(Hons)

Policy engagement within Cornwall

Engagement with organisations which contribute to the development of educational, cultural or socio-economic policies in Cornwall

Trustee of Rosalie, charity based in Cornwall to maintain an old aircraft and give her a figure head role in helping young people understand the opportunities that exist in Cornwall

Professional Engagement

Independent professional practice

I am also director of an accounting practice Zamu Ltd www.zamu.co.uk

Engagement with professional associations and societies

  • Association of Taxation Technicians -  Member of Member and Business Development Steering Group since 2015
  • Association of Taxation Technicians - Member of Tax advisor Magazine subcommittee since 2019
  • Association of Accounting Technicians - Cornwall Past chair, chair when best branch of the year won in 2012, past treasurer. Still active member providing quality CPD to accountants across Cornwall
  • Hold licence to practice with both above organisations and money laundering licence held with ATT