Course Leader - Sustainable Tourism Management and Sustainable Festival Management

Paul Russell started his career in the hospitality, tourism and events sectors after achieving undergraduate and postgraduate awards in marketing and international marketing. Paul continued to develop a passion for the operational side of the industry and made the decision to continue his professional development as a mature student in order to further enhance his operational knowledge, practical skill base and management attributes.  Following this, Paul progressed into a number of management and leadership roles specialising in the management of operations and events.

Paul first became a lecturer in hospitality, tourism and events management in 2006 and has delivered a range of content that spans marketing, operations management, financial management, leadership and strategic management. During this time Paul also studied part-time for an MA in Education (Learning and Teaching Vocational Subjects) including the completion of his Master’s thesis which was titled ‘Incorporating Experiential Learning Principles into E-learning Programmes within a Vocational Education Setting’. In addition, Paul is a recognised Fellow of the Higher Education Academy.

Paul has lectured on hospitality, tourism and events management in a number of international destinations including Jamaica, Maldives, Mauritius, Ireland and Hong Kong and feels that the experience of working with different cultures provides an incredibly useful perspective in today's global society. Paul was appointed as Senior Lecturer in Cultural Management and Production at Falmouth University in January 2017 and has subsequently progressed to the role of Course Leader within Cornwall Business School.

Contact details

Telephone 01326259299



Year Qualification Awarding body
2012 MA Teaching and Learning in Vocational Subjects University of Birmingham
2009 Postgraduate Certificate Teaching and Learning in Vocational Subjects University of Birmingham
2002 Postgraduate Diploma International Marketing University of Central Lancashire
2000 BA (Hons) Marketing University of Central Lancashire

Research Interests

Research Topics

  • Curriculum Design
  • Digital Tourism Innovation
  • Experience Management
  • Festival Design
  • Sustainable Tourism Development
  • Vocational Education


Areas of teaching

  • Crisis Management
  • Events Management
  • Festival Design
  • Innovation
  • Leadership
  • Marketing
  • Project Management
  • Sustainable Tourism Management

Courses taught

  • BA(Hons) Sustainable Tourism Management
  • BA(Hons) Sustainable Festival Management
  • BA(Hons) Creative Events Management
  • MA Creative Events Management

CPD delivered

Wine Appreciation for Event Managers
Cocktail Design for Event Managers

Professional Engagement

Engagement with professional associations and societies

Higher Education Academy Fellow
External Examiner - University of Derby